Low Price Competition is for the Big Guys!

Low Price Competition is for the Big Guys!

By Ernesto Lanata   I was talking to my clients about pricing yesterday. They are small business owners and some are start-ups that are taking our training to get a better understanding of the issues related to managing their company and the structure that a...
Go Wide or Go Deep?  That Is The Question.

Go Wide or Go Deep? That Is The Question.

By Ernesto Lanata When creating business plans for our clients, one main point of discussion is the topic of products and services offered.  Many start-up owners feel that the idea is “the more the better”.  This is a very risky proposition if you plan to get into any...