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By Moises Solis

Are You Manipulating or Influencing Your Customers?

According to Merriam Webster dictionary, manipulation is to control or play upon someone by unfair, or insidious means especially to one’s own advantage.  Influence on the other hand, is the act or power of ethically producing an effect without apparent exertion of force or direct exercise of command over the minds or behavior of others.

We strongly believe that in every business interaction there is a high level interpersonal influence exercised by both parties; the consequence of which will determine the outcome of the interaction.  If we are weak influencers the outcome will not likely favor us.

The following are the four key factors of why you should embrace Influence:

  1. It is ethically appropriate to use the power of influence

There is an important distinction between persuasion and manipulation.  Influence can be used in entirely non-manipulative ways that never deceive or coerce others into assent.  Rather, it informs/educate others into YES!  These provide honest evidence for wise decisions.  In so doing, these ethical approaches preserve the personal relationships necessary for long-term business success.

  1. Influence practices are not widely known

There are some recognized aspects of influence that will give an advantage over competitors.  Positive influence can create an in-depth effect that will convey the notion of appreciation and therefore; leverage the motivation of others to sway and respond favorably.

  1. Effective influence involve small changes in practice

To become a better influencer, it takes relatively minor modifications to personal presence that will result in major increases in influential effectiveness.  The focus should be to improve the way you look, talk think and act.  Wearing the right colors can alter the mood of others.  A few words or the sequence of a few words can have a great impact.  Your voice tone or tempo can raise the energy in those that listen.  Your acts can become contagious to taking action towards YES!

  1. Influence is scientifically grounded

Influence is no longer just an in-born art, available only to those who instinctively know just what to say and when to say it.  After more than a half century of research, it has also become a solid science; and the researchers who study it have uncovered a set of hidden rules for moving people in a favorable direction.


The intent of our training programs is not to re-teach or reinforce what participants already know. Instead, it is to bring to light some little-recognized aspects of influence that will give them an advantage over competitors who may still be using manipulative tactics to the detriment of their reputation and sales growth.

For further expansion on this topic and for more in-depth analysis of how to maximize your interpersonal effectiveness sign-up for our next class.